From mini spheres to infused to crushed, customizing iced coffee has become personalized down to the cubes.

So, to launch Tim Hortons' new line of at home iced coffee products, we tapped into the ice mold trend taking over TikTok to show Canadians all the ways they can create chill coffee moments.

We partnered with influencers, sending them each a unique PR box with everything they needed to create a personalized chill moment, with glassware, straws, activities, and even custom ice molds.