The Challenge:

Tim Hortons wanted to make a splash in the freezer aisle with their new line-up of Tims Ice Cream flavours, highlighting them as the most Canadian treats of the summer. 

The Idea: 

To launch Tims Ice Cream's classically Canadian flavours, we presented them as just that, Canada's flavours, now frozen. We created a campaign of fun, delicious, visual interpretations of each flavour in Canadian summer settings, set in the iconic Tims red world. Rolled out on social, digital, in-store and eComm, Canada's flavours, now frozen, gave Tims lovers across the country a new reason to scoop up their favourite sweet treat.