The Challenge:

Ritz Minis are coming to Canada and want to make a grand entrance onto the snacking scene with a show-stopping billboard activation that puts the new product innovation into focus and perspective.

The Idea:

To give Ritz Minis the big welcome they deserve, we launched a series of massive outdoor billboards that feature huge headlines and true-to-size mini crackers. To give Ritz lovers a closer look, we've set up viewfinders aimed at the boards so passersby can catch a glimpse of the big news