Challenge:

One of Canada’s most iconic promotions, Tim Hortons Roll Up to Win was launching in grocery stores for the first time ever. But how do you take such a well-known program and bring it to store in a clear, simple and exciting way?​

Idea:

Perhaps one of the most iconic elements of the RUTW campaign, we used the dynamic energy and vibrant look of the “arrow” to literally lead people to our promotion in OOH, through digital, in store and every chance we got.​