The Challenge:

PC Financial tasked us with reaching people outside of their grocery store locations, acquiring new cardholders and educating Canadians on the rewards & benefits of their debit and credit cards in a way that was engaging and felt authentically PC. 

The Idea:

To educate and excite Canadians about PC Financial’s products, we created Beat the Shop Clock, a gamified truck tour experience that immersed consumers in a ‘shopping test drive’ of PC Financial credit and debit cards, risk-free. 

The rules of Beat the Shop Clock were simple: use any PC Financial card to maximize your PC Optimum points by grabbing as many items as possible within 30-seconds, then hit the buzzer at checkout for a prize.

Beat The Shop Clock gameplay began when players grabbed baskets that symbolized debit and credit cards, triggering the 30-second ‘shop clock’ countdown.

Players headed straight to mini-shop versions of iconic Canadian retailers like Esso gas stations and Loblaws grocers to fill baskets with items. 

With baskets full, players rushed to hit the checkout buzzer before the “shop clock” reached zero. At the finish line,  brand ambassadors called out the bonus points added to each purchase by the PC Financial card and handed out prizes. 

Afterwards, players were guided into the truck to discuss opening a PC Financial card account.