The Challenge:

The bread aisle is notoriously beige and boring. Filled with lacklustre displays and uninspired packaging, the grocery store bakery section isn’t doing bread any favours. With declining interest in bread across Canada, ACE needed to give shoppers a reason to put it back on their tables. 

The Idea:

Love Every Bite is a campaign created to inspire Canadians to fall in love with ACE bread again, dialup the romance, and put bread back in the spotlight. We brought ACE’s passion for bread to life through mouth-watering stylized studio photography set against a dreamy colour palette crafted to complement each season. Love Every Bite is ACE’s love letter to bread, rekindling Canada’s romance with their products and putting freshly baked goodness back in carts.