The Challenge:

Airlines have given pretzels a bad wrap. Outcast as a sad travel snack, painted as overly salty and painfully stodgy, the humble pretzel has fallen out of favour.

The Idea:

To flip pretzel perceptions and redeem their tip-tier travel snack reputation, we transformed a Queen Street West storefront into a terminal for the world's most flavourful airline: Snyder’s Airlines, where flavour takes flight.

The Activation:

Launching in the heart of Toronto, we created an immersive sampling experience offering free flights of Snyder’s of Hanover’s Pretzel Pieces with beer pairings from Flying Monkey Brewery. Coming to life with quirky touches that spoke to the brand's personality, like pilot commentary, a pretzel-themed souvenir shop, boarding passes and a pretzel baggage claim, Snyder’s Airlines took Toronto’s taste buds on an unforgettably flavourful adventure.