Challenge:

In the era of online dating, finding love is harder than ever. While on the surface it seems simple, crafting the perfect profile that represents you… is not as easy as it looks. But what if Samsung and Gemini Live could save hopeful singles and give their dating lives the boost they’ve been looking for?

Idea:

Welcome to the most romantic place in the Galaxy, Samsung Sweethearts Villa, a dreamy pop-up hotel that helps hopeful romantics find their twin flame. Guided through the activation with a custom Sweethearts dating app, guests got hands-on with the Galaxy S25 Edge, using features powered by Galaxy AI and Gemini Live to craft the perfect dating profile, plan their dream date, and maybe even meet a match.