When Dairy Farmers of Canada wanted us to help them get Canadians falling in love with dairy again, we took the focus off food, and highlighted the moments that food fuels.

From the farmers who pour passion and care into every drop to the memories passed down through family recipes or created around your table with friends, we built a top-to-bottom program that adapts for five provinces. Brought to life through TVC, OOH, and social media, as well as digital influencer and retail, 'It’s More Than Just Dairy' spotlights the farmers and food that make moments, big and small, that much richer.