Challenge:

DFC wanted us to create a strategic framework and campaign idea that could unite tactics across their marketing plan into one, unified powerful message that would inspire consumers to seek out Canadian dairy products.

Idea: 

From the farmers who pour passion and care into every drop to the memories passed down through family recipes or created around your table with friends, we built a top-to-bottom program that adapts for five provinces. Brought to life through TVC, OOH, and social media, as well as digital influencer and retail, 'It’s More Than Just Dairy' spotlights the farmers and food that make moments, big and small, that much richer.